On 15 March 2025, in Sao Paulo - Central Zone (Rio de Janeiro), cyclists pedaled naked and half-naked in a protest calling for more traffic safety on Paulista Avenue. The demonstrators were protesting against traffic deaths and pollution caused by motor vehicles. The participants rode three laps around the Ciclista square, then headed towards Rua Augusta. The event, called 'Pedalada Pelada' (Naked Bike Ride), is held annually and is part of a worldwide movement that draws attention to the fragility of cyclists in the midst of traffic.

Supply-chain Risk Briefing

1) Summary On March 15, 2025, peaceful protests demanding traffic safety improvements occurred in São Paulo, Brazil. This protest, conducted as the annual 'Pedalada Pelada (Naked Bike Ride)' event, took the form of bicycle demonstrations in the Paulista Avenue area, with risk level assessed as low.

2) Supply-chain impact

• Potential delays in urban logistics deliveries due to temporary traffic congestion on Paulista Avenue in downtown São Paulo
• Need for short-term transportation route diversions within São Paulo, Brazil's largest economic city
• Predictable event due to its annual nature, allowing logistics companies to prepare in advance
• Very low risk of infrastructure damage or long-term operational disruptions due to peaceful nature of protests

3) Watch points

• Need to establish São Paulo downtown logistics planning through identification of future annual event schedules
• Monitor whether similar traffic safety-related protests spread within Brazil