On 14 March 2025, the Homeplus Product Purchase Flyer Victims Emergency Countermeasure Committee held a press conference and picketed in front of the Homeplus Headquarters (Seoul City - Gangseo), condemning the fraudulent issuance of Homeplus flyers.

Supply-chain Risk Briefing

1. Summary

On March 14, 2025, a peaceful protest by the Victims' Emergency Response Committee condemning false flyer issuance by Homeplus took place in front of Homeplus headquarters in Gangseo-gu, Seoul, Korea. This is a small-scale protest activity due to advertising credibility issues in the retail industry, with limited direct impact on supply chains.

2. Supply-chain impact

• Retail distribution network: No direct disruption to Homeplus headquarters operations, but potential changes in consumer purchasing patterns due to declining brand credibility
• Domestic consumer goods supply chain: Concerns about sales impact on products where Homeplus is a major sales channel, particularly essential goods categories dependent on flyer advertising
• Logistics operations: No substantial disruption to Homeplus logistics centers or store operations as the protest is small-scale and peaceful
• Competitor benefits: Possibility of temporary customer migration to competing large marts such as E-Mart and Lotte Mart

3. Watch points

• Situation escalation: Whether similar false advertising controversies spread to other large mart chains
• Legal action trends: Monitoring initiation of investigations and announcement of sanctions by the Fair Trade Commission or consumer protection authorities